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Services

We help landscaping businesses get consistent, high-quality leads through strategic PPC advertising. Our complete service includes everything from building your campaigns to managing them monthly, ensuring you get the best results with the lowest possible cost per lead.
We start by setting up your PPC campaigns the right way — with detailed keyword and audience research, professional ad copy, optimized visuals, and full conversion tracking. Your campaigns are built using proven structures that attract real customers who are ready to book today.

From there, we focus on targeted Local Ads designed specifically for home service businesses. We reach customers in your exact service area using city, postal code, and radius targeting, plus high-intent “Get a Quote” and call-based ads that generate fast, reliable leads. Seasonal ads, retargeting, and optimized service-based targeting ensure your business stays in front of people who need your services right now.

Once your campaigns are live, we provide ongoing Monthly PPC Management. This includes weekly optimization, budget and bid adjustments, fresh creative updates, A/B testing, negative keyword maintenance, and clear reporting. We consistently refine your campaigns to increase lead quality, reduce cost, and keep your pipeline full — so you can focus on running your business while we handle the growth.​

 

PPC Campaign Setup 

Launch your ads the right way with a fully optimized PPC system designed to generate high-quality leads from day one.

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What's included:

  • ​Full keyword, audience & competitor research 

  • Complete campaign & account setup

  • Custom ad copy & high performing visuals

  • Landing page setup or optimization 

  • Initial A/B tests for best performance 

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We build campaigns with the right structure, targeting, and messaging so you get results faster without wasting ad spend.

Local Ads

Target the exact customers in your specific service area who are ready to book today. Perfect for snow removal and landscaping services.

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What we provide:

  • Radius, postal code and city-based targeting 

  • "Get a Quote" style ads that drive fast conversions

  • Seasonal ads for peak demand (winter/summer)

  • Call, message, and form-based lead campaigns

  • Retargeting for warm audiences 

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We create ads that generate consistent, high-quality leads at the lowest possible cost.

Monthly PPC Management

We handle your campaign month-to-month to keep performance strong and leads flowing consistently.

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Management includes:

  • Weekly campaign optimization 

  • Budget scaling & bid adjustment 

  • New ad creatives and copy updates

  • A/B testing (audiences, keywords, and creatives) 

  • Negative keyword maintenance 

  • Monthly performance reports

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We continuously improve your campaigns to reduce cost per lead, increase quality, and maximize ROI so you can focus on running your business.

Ready to Get Started?

If you are ready to move forward with BetterPath Marketing, please complete our short on-boarding form. This helps us gather the key details we need to build your campaign quickly and accurately.

 

Click below to begin your onboarding

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